PROENZA SCHOULER FALL 2013 CAMPAIGN

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Sasha Pivovarova for the fall 2013 campaign from New York-based label Proenza Schouler, photographed by David Sims. The Fall Winter 2013 ad campaign explores the themes of softness of color, form and texture introduced in the runway show. The visuals explore the idea of air, using light and atmosphere to capture a mood. The ads will run in September issues of the US editions of Vogue, W, Harper’s Bazaar and Interview and online. They will also appear in issues of European bi-annuals including Love, Purple, Pop, Self Service and 032c.

Styled by Marie Chaix Hair by Paul Hanlon Makeup by Diane Kendal Set Design by Poppy Bartlett